Marketing Consultant & AI Wellness Strategist
A brand strategy consultant for Chinese-speaking markets, with more than ten years in international marketing across luxury, beauty, FMCG and media, and experience with P&G, HP and LVMH.
Currently delivering market-entry research for European consulting firms, with a next venture in AI-driven East Asian beauty and wellness knowledge for European audiences.
Selected work
Verified and expanded the distributor and importer list, interviewed decision-level contacts, and delivered a Market Overview presentation.
Market Entry Research · Research Interviews · Market Analysis · Market Research
Led advertising localization and coordinated international creative teams with the Chinese-market side.
Advertising Localization · Project Leadership · Cross-cultural Coordination
Transcreated English social media materials into Traditional Chinese and replaced visuals that did not suit the local market.
Market Research · Localization · Transcreation